Privacy Policy

Introduction

Illuminate Smile ("we", "us", "our") is committed to protecting and respecting your privacy.

 

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, create an account, place an order, or interact with us.

 

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Trading Name: Illuminate Smile

Registered Address: Kemp House, 128 City Road, London, EC1V 2NX, United Kingdom

Website: https://illuminatesmile.co.uk

 

For the purposes of data protection law, Illuminate Smile is the data controller.

Personal Data We Collect

We may collect and process the following types of personal data:

 

Information You Provide Directly

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely via third-party providers)
• Account login details
• Dentist or clinic information (where applicable)

Health-Related Information (Limited)

Where dentist approval is required, we may process limited dental-related information strictly necessary to facilitate approval and supply products in compliance with regulations.

 

We do not store full medical records.

 

Information Collected Automatically

• IP address
• Browser type and device information
• Website usage data
• Cookies and similar tracking technologies

How We Use Your Data

We use your personal data to:

• Process and fulfil orders
• Manage customer and professional accounts
• Facilitate dentist approval where required
• Provide customer support
• Communicate order updates and service information
• Improve website functionality and user experience
• Comply with legal and regulatory obligations

We will only use your data where we have a lawful basis to do so.

Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contract - to fulfil orders and provide services
• Legal obligation - to comply with dental and consumer regulations
• Legitimate interests - to improve our services and prevent misuse
• Consent - where required, such as marketing communications

You may withdraw consent at any time.

Marketing Communications

We may send marketing communications where:

• You have opted in, or
• It is permitted under soft opt-in rules

You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

Sharing Your Data

We may share your data with trusted third parties, including:

• Payment processors
• Shipping and logistics providers
• IT and website service providers
• Dental professionals or clinics (where approval is required)
• Regulatory authorities where legally required

We never sell your personal data.

International Data Transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.

Data Retention

We retain personal data only for as long as necessary:

• To fulfil contractual and legal obligations
• To meet accounting and regulatory requirements
• To resolve disputes or enforce agreements

Data is securely deleted when no longer required.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure (where applicable)
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time

To exercise your rights, please contact us using the details below.

Cookies

Our website uses cookies to enhance functionality and user experience.

 

Further information is available in our Cookie Policy.

Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at: hello@illuminatesmile.co.uk